Four Marketing Strategies for Law Firms in 2021

Let’s get to the point: lawyers aren’t known for being enthusiastic about new technologies.
It’s understandable. Communication is the core of the legal profession. Much of our most important work still takes place face-to-face, without being affected by the chaos of the internet.
Digital marketing is not about breaking the rules and chasing internet fame. You don’t have the time.
We are looking for digital strategies that can help you convey your hard-earned reputation to as many people as possible, without compromising integrity or your commitment to justice. If you’ve got it, flaunt it.
These digital marketing strategies will help you take your law firm to the next level, regardless of whether your resolution is to increase your reach or tap into new target audiences.
1. Enhance your brand image
Although it might sound like a job for marketers, the likelihood is that you already have all the necessary building blocks to create a brand image.
It is important to think about how your company presents to your target audience. Do you project a sense that you share the same values as the people you seek to represent?
People will often choose a company based on what it stands for, rather than other factors such as price or location.
Make sure you are clear about the difference between your law firm and your competitors. What makes you different? Maybe you have a track record of successfully resolving family-related issues. Or maybe you have experience with the UK immigration system. Whatever makes you unique, use it to your advantage in your marketing messaging.
2. All channels covered
Many law firms in the UK begin and end their messaging via their website. Avoid making the same mistake! Your website is an important tool in attracting and converting clients. However, there are many other platforms that can increase your visibility and reach.
Social media usage has increased exponentially over the past decade. There are more than 45 million active users of social media in the UK today. People are using social media platforms like Facebook and Twitter to interact with their friends and shop for goods and services, including legal aid.
A social media presence not only increases the number of people who can see your message, but also encourages them reach out to your law firm and engage.
Potential clients who feel intimidated asking for assistance via your website will often prefer to make contact through less formal social media channels.
Do you already have a Facebook Page? You can level up by exploring Facebook’s advertising features, with a special focus on Lookalike Audiences. This tool allows businesses to target specific demographics based upon their most active followers. It draws on the huge amount of user data on Facebook.
This technique is one of most effective ways to reach users with high conversion potential. It gives you more bangfor your buck.
It is worth having your law firm listed on several trusted online directories. This will increase your chances of being found by people searching for legal services and will also boost the authority of your domain on Google.
3. Increase your visibility
Google’s power is undisputed. Google is the most influential search engine in the world, accounting for 96% of all internet activity. If used correctly, the search engine can help you reach new clients every day by allowing you to be seen online.
Google’s engine has a problem. While it offers many benefits to those who are skilled at its use, those who don’t will likely be relegated to the back pages of the web.
If you are someone who rarely goes beyond page one on Google,